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Are you familiar with the work of Alex Carey? An Australian social scientist/psychologist whose work inspired Noam Chomsky's Manufacturing Consent. They knew and worked with each other. He wrote essays about this subject that were published posthumously in this collection of them:

Taking the risk out of democracy: corporate propaganda versus freedom and liberty (1997)

https://www.press.uillinois.edu/books/?id=p066160

http://dailyrevolution.org/saturday/carey1.html

https://www.democraticunderground.com/?com=view_post&forum=1002&pid=7182262

He's considered Australia's Forgotten Chomsky:

https://honisoit.com/2020/11/australias-forgotten-chomsky/

His wiki bio lists some works you may also find interesting:

https://en.wikipedia.org/wiki/Alex_Carey_(writer)

ALL of the violations of our free speech, be it censored speech or mandated speech (like masks) are in service to manufacturing our consent to be ruled. By government/corporations in whatever loose or tight collaboration one thinks they may be aligned. However tyrannical or benevolent one thinks that alignment may be. There's a lot of material out there to learn from those who explored these ideas long before we did. I discover new knowledge every single day from them. Hopefully we're able to share it with more minds than our predecessors did so the future of humanity is better protected from tyrannical psychological manipulators, public, private or public-private partnerships as they may be.

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Thanks. Wasn’t aware of him. Will read. Chomsky’s Manufactured Consent is top-down, and the point I’m making is more bottom up.

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Looks like he gets into that a bit in his work. He also wrote this essay in 1987:

Conspiracy Or Groundswell?

https://web.archive.org/web/20070829231411/http://www.agitprop.org.au/lefthistory/1987_carey_groundswell_or_conspiracy.php

In it he discusses "grassroots" vs. "treetops." Strong references to historical efforts. Like Chomsky he takes a decidedly anti-corporate/capitalist tone; he is a Marxist. But given the non-ideological leanings of multinational corporations pursuing profit without moralizing how or where it comes from he's not wrong about that assessment he makes of them.

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