The easier AI makes it for us to instantiate our projects, the less reason there is for us to instantiate our projects.
Instead, we’ll be incentivized to create just the generative core of the project — the canonical specification of the vision.
Those interested in it will then have their own AI create a bespoke instantiation, tailored to their interests, needs, and level.
Historically, it’s been:
idea → instantiation → client
(discovery → book → reader)
AI will increasingly make it:
idea → client → bespoke instantiation
(discovery → reader → book tailored to that reader)


