The Colour Revolution Is Nigh

Lipstick hates masks

You may not realize, but I’m the guy who discovered why we have color vision, and what it’s for. In 2006 I published a paper making a strong case that our human red-green vision evolved not for finding fruit or leaves in the forest as was previously thought, but for seeing emotions like blushes, blanches and flushes on bare skin (and lips!). I provide a more complete case for that in my earlier book, Vision Revolution.

So, even before my upcoming book describing my new grand unifying theory of emotional expressions — Expressly Human: Decoding the Language of Emotion (pre-order today!) — I’ve been active on the emotional expression front.

But there’s a good chance you never heard of me before Covid, where most of my visible attention on emotional expressions was connected to one of the travesties of face masks:

Masks not only don’t work and have harms, but cover over our true language for dealing with other people.

So, I’m especially enthusiastic to hear about Covid freedom fighter Kate Wand’s brilliant new idea: The Colour Revolution…

Kate @katewand

Ladies, it’s time for our own #colourrevolution. It’s a simple individual action you can take to show your peaceful non-compliance. 1. Find your shade of red lipstick. 2. Go out maskless, flaunt your red. 3. Post on social media with #colourrevolution Add to the chain!

The Colour Revolution simultaneously revolts against masks and emphasizes the color-emotional signals that masks cover over!

Join her, ladies. Let’s help make this a thing.