

Discover more from \_ooFWIRED -- hosted by Mark Changizi
Covid authoritarianism motivated me to produce optical lens technology bringing us socially CLOSER
But I was systematically censored during the launch, so I'll tell you about it now that I'm uncensored (at Twitter at least)
As you may know, I have a tech start-up called VINO OPTICS that came out of my 2006 discovery on color vision. In that paper I had argued that color vision — specifically the red-green dimension that only some of us primates have — evolved in order to see blood under the skin, specifically oxygenation modulations of blood. But not because we care about oxygenation per se, but because that’s what allows us to read blushes, blanches, flushes, and other states on bare skin.
That discovery led colleague Tim Barber and I to patent technology that further augments those key signals we evolved to detect.
And that led to two product lines, for two distinct markets.
Colorblindness: We have the world’s only colorblindness technology that actually augments what color-deficients are deficient at. Other colorblindness techs actually just make these signals more difficult to detect.
Vein Finder Glasses: Our second main market is our Vein Finder Glasses for paramedics and nurses, because although we may not have evolved this kind of color vision to see veins per se, without it, we wouldn’t see veins at all. And our tech only takes that capability to the next level.
FreeX Emotion Augmenting Sunwear: About a year and a half into Covid medical authoritarianism, and the attempt to make humans non-social creatures, I launched a new line of technology designed to bring us further together. The product line was given the same name as the Free Expression Institute, FreeX, I launched to research and defend the foundations of free expression and freedom. This technology differs from the two above, providing the blood — and thus emotion — amplification, but doing so in a distinct fashion, one that retains the full repertoire of spectral changes on skin. In short, it allows one to more ably see emotions on the bare skin of others. (This tech is not any help to colorblind people.)
As a scientist who left academia to ensure my intellectual freedom, I don’t have a salary from a university, nor grant money from lobotomizing government. So, consider giving a pair of one of these three technologies to a friend, and simultaneously supporting independent science that is never The Science.
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For more information on this stuff, here’s a TED talk on it…
Covid authoritarianism motivated me to produce optical lens technology bringing us socially CLOSER
great innovations by a great American!
One of the writers I follow just shared this understanding of color. I thought about you and your work. Sharing it here in case you find it interesting.
https://theoriapress.substack.com/p/moral-colours-1